BILANZ
DIGITAL LAUNCH CAMPAIGN

Kumpf+Co. was commissioned to develop and implement the BILANZ Digital Launch Campaign.

Developed in close collaboration with the team at Ringier Media Switzerland, the awareness campaign centres on the value you gain while reading BILANZ – insight, perspective, and access to the people and stories behind the economy.

This idea is brought to life through bold contrasts and concise messaging: cinematic portraits with shallow depth of field meet sharp, impactful headlines – visually unified by a striking red-to-black gradient.

The creative assets were implemented across a wide range of formats, including DOOH, social media, print, and HTML5 ads – all consistently reinforcing the refreshed brand essence and the depth of value the publication delivers to its readers.

The campaign is visible across major Swiss cities – including Zurich, Zug, Lucerne, Basel, and Bern – and featured in high-traffic locations such as train stations, airports, and petrol stations. It is complemented by digital placements and print ads in targeted media environments.